Senior Paid Media Specialist

We are looking for a highly skilled and motivated Senior Paid Media Specialist to join our performance marketing team. The ideal candidate will have strong experience in designing, managing, and optimizing multi-channel paid advertising campaigns. You will play a critical role in driving user acquisition and achieving business goals by reducing Customer Acquisition Cost (CAC) and Cost Per Lead (CPL). Reporting to the Acquisition Team Lead, you will collaborate closely with Retention, Data Analytics, and Product teams.


Responsibilities:


 Design, execute, and optimize paid media campaigns across platforms including Google Ads (Search, Performance Max, Demand Gen, Display, and Video), Iranian ad networks (e.g., Yektanet, Tapsell, Mediaad), and Telegram Ads
 Develop creative strategies to attract high-quality leads for our financial products in alignment with user acquisition and cross-sell goals
 Manage campaign budgets effectively with a focus on key performance metrics such as CAC, CPL, ROAS, and CTR
 Implement and manage event tracking via Google Tag Manager to monitor user behavior
 Analyze campaign performance and user journeys using Google Analytics 4 (GA4) and Yandex Metrica
 Build and maintain performance dashboards to track KPIs and identify optimization opportunities
 Conduct A/B testing and multivariate testing to improve ad creatives, landing pages, and targeting strategies
 Apply Attribution Modeling (e.g., Multi-Touch Attribution) to evaluate channel performance and optimize budget allocation
 Perform competitive analysis to identify trends, gaps, and new advertising opportunities
 Collaborate with Retention and Analytics teams to align acquisition strategies with broader business goals
 Prepare detailed performance reports and present actionable insights and recommendations to stakeholders


Requirements/Skills:


 Minimum of 2 years of hands-on experience in digital marketing, specifically managing paid advertising campaigns
 Proven track record of running and optimizing Google Ads campaigns with measurable results
Proficient in Google Analytics 4, Google Tag Manager, and Yandex Metrica
 Familiarity with Iranian ad networks (e.g., Yektanet, Tapsell, Mediaad) and Telegram advertising
 Experience in the financial services or B2C industry is a strong plus
 Deep understanding of KPI-driven optimization (CAC, CPL, ROAS, CTR)
 Solid knowledge of A/B Testing methodologies and Attribution Modeling
 Strong communication skills to convey insights clearly to technical and non-technical stakeholders
 Analytical mindset with a proactive approach to problem-solving
 Accountability and reliability in managing campaigns, budgets, and timelines
 Creativity to craft engaging and effective ad strategies


Job Benefits:


Loans
Health insurance
Game room 
Snacks, Breakfast, Lunch
Occasional packages and gifts
Learning stipends
Resting space