Content Marketing Specialist

We’re seeking a highly creative, strategic, and data-driven Senior Content Marketing Specialist to lead and execute impactful content initiatives. This role requires a deep understanding of content for products & blogs strategy, SEO, and audience engagement, alongside strong proficiency in leveraging artificial intelligence (AI) tools for content creation, optimization, and performance analysis.

Duties:

·        Develop and execute comprehensive content marketing strategies aligned with brand and business goals

·        Create and manage high-quality content across channels (Blog, Static Texts, Products reviews & description, etc.)

·        Utilize AI-powered tools (e.g., ChatGPT, Gemini, ...) to ideate, draft, edit, and optimize content efficiently

·        Collaborate with SEO, design, and marketing teams to ensure consistent messaging and performance

·        Analyze content performance and user behavior to iterate and improve strategy

·        Manage the content calendar and ensure timely delivery of all content assets

·        Support product, brand, and sales teams with tailored content initiatives

Requirement:

·        2+ years of experience in content marketing, digital marketing, or a related role

·        Excellent writing and editing skills

·        Strong understanding of SEO principles, audience targeting, and content funnel strategies

·        Proven experience with AI tools for content generation, editing, SEO optimization, and trend analysis

·        Familiarity with Google Analytics, Search Console, and content performance tools

·        Strong project management and cross-functional collaboration skills

·        Data-driven mindset with the ability to turn insights into actions

·        Creative thinker with attention to detail and a proactive attitude

·        Ability to produce multimedia content (infographics, short videos, podcasts)